Industry Development & Education

ATEC is committed to education and mentoring for business growth.  One of our key roles is to deliver relevant, current and informative guidelines and tools for businesses seeking to attract international tourists.  Working in the export arena is very different to the domestic market and ATEC offers comprehensive mentoring and training programs designed specifically to bridge the gap between the local market and the global stage.

Calling all emerging leaders of inbound tourism: Are you ready to make your mark?


High off the back of a hugely successful ELITE classes in 2015 and 2016, ATEC is now searching for the next crop of outstanding individuals of the inbound tourism community, who at the early stages of their career, are looking to make their mark as an emerging leader in 2017.

ELITE welcomes potential participants in the program to be part the class of 2017, as well as their engaged employers to invest in the development of their rising stars.

ELITE sets a benchmark for industry excellence. The 12 week program will commence in August 2017. Applications will open in April 2017 for both ELITE participants, and the mentors whom will coach them now, and in to the future. Applications are now open: APPLY NOW

Is your business International Ready?


KITE is ATEC’s International Ready education program, standing for Know-How for Inbound Tourism Excellence. KITE is aimed at tourism businesses at all levels of their inbound strategy cycle, delivering programmes from entry level export and international marketplace know-how, to market-specific workshops and specialist topic webinars.
KITE is delivered by industry champions, delivering a grass roots message- ‘industry talking to industry’. The ATEC endorsed trainers have the experience to lend their personal expertise to all topics.  

KITE provides know-how to ensure businesses can make more fully informed decisions regarding their inbound tourism direction. It enables product to enhance their offering to meet market needs through engaging with fellow industry and industry experts, plus an understanding of how to better engage with the distribution network. 

For further information and upcoming dates for a workshop near you, please contact Jennifer Bruce on